For Home Improvement Owners Doing $10M+
You didn't build a company.
You built a high-paying job that owns you.
The hustle that got you past $10M is the same thing capping you there. You're still the best closer in the building, every big deal still routes to you, and the business snaps back to your size every time you try to grow it. There's a different way out — and it isn't working harder.
Three owners at a time. On your call, my wife Mary Marshall Forrest and I will find your #1 margin leak and map the 90-day plan — whether you work with us or not.
The Real Trap
You don't have a growth problem. You have a
structure problem.
Push for the next level and the business pulls you back into the truck. You're not running a sales team — you're personally rescuing one, deal by deal. The company is built around you,
so it can't outgrow you.
You're not broken. You're leashed to a structure you outgrew.
1
Best closer earns it
You hand him the title he deserves.
2
No second skill installed
He was never trained to lead — so he keeps selling.
3
Decisions route back to you
You lost a great rep and gained a bottleneck.
The Promotion That Backfires
You made your best rep a manager. The title changed. The structure didn't.
Selling and leading are two different jobs — and nobody installed the second one in him. So he keeps selling, you keep managing, and every problem still lands on your desk by Tuesday at 4 PM.
The answer isn't a better manager. It's a structure that does the managing.
The Exit
Buyers don't ask how good you are. They ask what happens the day
you stop showing up.
Your company was built to pay you, not to be sold — and the habits that funded your life cut your multiple in half. If the floor falls apart without you, you don't own a company. You own a job with overhead.
48 hrs
how often private equity buys another home services company
9.6%
cost increase this year squeezing margins from both sides
½
the multiple you lose when the business can't run without you
A sales system that runs without you.
Not motivation. A documented sales operation that closes at full price whether you're in the room or at your kid's game. It installs four things most owners never build:
This isn't theory. It's installed.
25% → 65%
A roofing owner's team was closing 25–30%. After we installed the system, one of his reps set a goal — for himself — of 65%. The system started carrying the close, not the personality.
2 record months
A windows & doors owner who'd mortgaged his home and put his retirement into the business had two record months back to back — a 100% jump in his slowest season — and signed a PGA sponsorship in a business he wasn't sure would survive.
Meet the Team Behind The System
If you run a $10M+ home improvement company — roofing, remodeling, windows and doors, in-home sales — you already know most sales systems you've been sold were built for someone else. National playbooks. Motivational "rah-rah." Nothing built for a local company that has to win the sale at a price 20–30% higher than the guy down the street.
Jason and Mary Forrest built FPG for you.
Jason Forrest is ranked the #1 sales trainer in the world by Global Gurus. He's the creator of Warrior Selling® — the #1 ranked sales training program on earth, and the only sales program approved by the Department of Defense to train U.S. Army recruiters. For 15+ years he's worked shoulder-to-shoulder with home improvement and homebuilding sales teams, earning seven Stevie Awards and landing FPG on the Inc. list of fastest-growing private companies three years running.
Mary Marshall Forrest is FPG's President and Chief Learning Officer and co-creator of Warrior Selling® and Leadership Sales Coaching — ranked the #1 sales and #1 sales management programs in the world. In 2019 she was named Female Executive of the Year by the Stevie Awards for the growth she's driven at FPG.
Together they've trained thousands of contractors and in-home sales teams to stop competing on price and start leading the decision — installing a sales system that runs without the owner in every deal. That's the system this application is about.
We take three owners at a time. Here's who it's for.
This is for you if:
- You own a home improvement company doing $10M+ — roofing, remodeling, windows & doors, or in-home sales.
- You're still the best salesperson in your own company.
- You want the business to run — and sell — without you.
This is not for you if:
- You're looking for a motivational speech.
- You want a quick hack instead of a documented system.
- You're not ready to be honest about where the company depends on you.
Find out what's really capping your company.
Apply below. On your Diagnostic Call, my wife Mary Marshall Forrest and I will find your number-one margin leak and map a 90-day plan to get the company off your back — whether you work with us or not. Three owners at a time; if that's full, you'll go on the short list.
No pitch you didn't ask for. Just the leak, the number, and the plan.
FORREST PERFORMANCE GROUP—© 2025
All Rights Reserved
6040 Camp Bowie Blvd, Suite 24
Fort Worth TX 76116
United States